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Imagine
you work for an advertising agency. ..Wait a minute, I hear you
say, what would that have to do with our theme: What I should
expect of the Christian life?
Well,
the advertising business has a huge impact on our expectations
of daily life, wouldn't you agree? It especially contributes to
some rather unrealistic expectations of how easy life should be,
and indeed could be ..if you would just buy one, little product!
(..And then another! ..And yet another..)
So,
for the sake of a better understanding let's get back to
imagining you work for an advertising agency:
..One
day a government official of the imaginary island “Caluba”
walks into your boss's office. He agrees to run an advertising
campaign for the Caluba military – and refers the account
to you..
The
government official explains: They want you to run an ad
campaign that will encourage young people to choose a career in
the military. You propose a series of posters featuring slogans
in graffiti style! - He loves the idea..!
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